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Now in its third year, the organization’s month-long educational campaign will once again bring new information to the chronic pain community through online engagement opportunities and resources. This year’s theme is titled “All Things Complementary,” with a focus on medical cannabis. Complementary treatment options include things like acupuncture, massage, and many other therapies that may be considered unconventional.

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Throughout the month of October, U.S. Pain Foundation is teaming up with Healthline on a campaign to bring awareness to invisible illness. The request: share a photo or video that makes your chronic condition visible on Instagram with the #MakeItVisible hashtag. For every submission, Heathline will donate $5 to U.S. Pain Foundation.

“As more and more public figures are candidly discussing their invisible illnesses, now is the perfect time for the pain community to shine our light illnesses that seem hidden to outside world,” says vice president of U.S. Pain Foundation, Nicole Hemmenway. “Anytime we can make the invisible visible, we are not only improving patient care and creating societal awareness, but also providing newfound hope and support to pain warriors. We’re very grateful to Heathline for partnering with us on this project.”

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Paul Gileno, president and founder of U.S. Pain, hosted a Facebook Live event in collaboration with The Mighty, a news and information site for those with chronic conditions, on Sept. 29 at 3 pm EST.

In honor of Pain Awareness Month, Gileno discussed the organization’s efforts and the importance of advocacy. He also answered questions from commenters. The video received more than 3,500 views.

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