Each November, U.S. Pain Foundation explores a different pain-related topic. This year, we’re focusing on understanding cannabinoids. The initiative, #KNOWmyCannabinoid, will break down the differences between CBD, medical cannabis, and other cannabinoids used to manage pain while highlighting key things to consider when looking to use cannabinoids as medicine.

Throughout the month, we will share facts about CBD and medical cannabis on Facebook, Twitter, and Instagram, along with two articles discussing key concerns and issues related to CBD and medical cannabis. We will host two webinars—one focusing on CBD education and the other looking at medical cannabis education—that bring together key experts, advocates, and lived experiences. In addition, we will share three educational guides to better assist you in understanding cannabinoids and what you need to know about them.

A cool perk this year is that we will be raffling off 100 giveaways that include neat U.S. Pain swag and the opportunity for a complimentary sample directly from one of our sponsors to individuals who participate in our KNOWvember activities. (The raffle is optional and random. You can find out more about how you can qualify to enter the giveaway below.)

On this page, you’ll find all the information you need to become involved this KNOWvember with #KNOWmyCannabinoid.


There are MANY easy ways you can help share the information you learn this KNOWvember with others, such as:

  • Download our educational handouts or order your own print copies.
  • Like, comment, and share/retweet our posts on social media.
  • Use the hashtags, #KNOWmyCannabinoid and #KNOWvember, in all your social media posts in November.
  • Read and share articles.
  • Register and attend our webinars.


This KNOWvember, Learn About Cannabinoids With Us

This KNOWvember, Learn About Cannabinoids With Us

The world of using CBD, THC, and other cannabinoids as medicine can be a murky and confusing one. This KNOWvember, U.S. Pain Foundation is exploring this topic with our #KNOWmyCannabinoid educational campaign. “The chronic pain community deserves...

re-watch our prior webinars

Be in the KNOW: CBD and You

This webinar explored CBD and chronic pain with experts: 

  • Josh Hoffman, co-founder and managing partner of Mi Healthy Cells, and cannabis advocate and educator, discussing the science of CBD, how it interacts with the body, and how it is used to help manage pain.
  • Angie Schwab, MS, PMP, founder and CEO, Ashford Wellness, speaking about the importance of testing and regulation.
  • Paige Figi, executive director, Coalition for Access Now, sharing the personal story behind CBD, and current advocacy efforts

Be in the KNOW: Medical Cannabis and You

This webinar explored medical cannabis and chronic pain with experts: 

  • Sasha Kalcheff-Korn, executive director of Realm of Caring Foundation, discussing how medical cannabis interacts with the body and is used to help manage pain.
  • Steph Sherer, founder and presiden of Americans for Safe Access, speaking about regulation and access to medical cannabis in different states.
  • Ellen Lenox Smith and Stu Smith, co-directors for Medical Cannabis Advocacy with U.S. Pain Foundation, sharing the direct impact medical cannabis has had on their lives and pain.

Click here to find a list of resources shared during the webinar.


Want to learn more about CBD, medical cannabis, and other cannabinoids? Check out these guides to get your questions answered.


This year, we are having a raffle giveaway for participation in our KNOWvember initiative. 

To enter the drawing to win cool U.S. Pain swag and the opportunity for a complimentary sample directly from one of our sponsors, you must meet these requirements:

  • Register and attend (either live or watch the recording) one of our two educational webinars
  • Re-share two social media #KNOWmyCannabinoid facts
  • Re-share either a cannabinoid educational guide or a KNOWvember article on social media

After completing the participation requirements, please complete this form which shares all rules pertaining to the raffle. The randomized drawing will take place on December 1 at 3pm ET. 

*The U.S. Pain Foundation does not recommend or endorse any one therapy, treatment, or product. It is your responsibility to consult with your health care provider about your unique health situation before beginning a new treatment.*

Social Media Fact Sources

  • Fact: Products categorized as cannabis, or marijuana, contain more than 0.3% THC. Products categorized as hemp, often called CBD products, contain less than 0.3% THC. Both are used to treat pain and other symptoms. Source 
  • Fact: Across the United States, 45 million Americans or more use CBD. Individuals seek it out to treat chronic pain, insomnia, mood, anxiety, and other health issues. Source
  • Fact: There are more than 5 million Americans registered to use medical cannabis in the states where it is legalized. In 16 of those states, there are more than 100,000 patients registered. Source 1 | Source 2 
  • Fact: Of the 45 million-plus Americans using CBD, 64% of them use it to treat pain of various types. Source
  • Fact: Among adults with chronic pain in states with medical cannabis laws, 31% reported using medical cannabis to treat their pain. Source
  • Fact: The 2018 Farm Bill made CBD products that are derived from hemp legal in all 50 states. Although specific laws and access vary across the country, there is some level of access to CBD in every state. Source 
  • Fact: When it comes to using cannabis for medical purposes, there is widespread support across the country. More than 85% of Americans support legalizing medical cannabis. Source 
  • Fact: Despite the fact that $5.31 billion was spent on CBD products in 2021, only 16% of CBD brands contain what’s stated on their product labels. Many products inaccurately describe cannabinoid content or don’t disclose the presence of toxins. Source
  • Fact: The use of cannabis to treat pain is becoming a commonplace topic of conversation in the medical world. In fact, at least 67% of physicians favor the nationwide legalization of medical cannabis. Source

Want to view past KNOWVember campaigns?

2021 –#NeuroPain
2022 –


Our 2023 KNOWvember campaign is made possible through contributions from PurWell, Charlotte’s Web, Herbie, and TribeTokes.

Platinum Sponsor

Bronze Sponsors

The U.S. Pain Foundation independently developed the content without review from its sponsors. This information is for educational purposes only and may not be used as a substitute for advice from a health care professional. Consult with a licensed physician before using any medical cannabis/marijuana product or recreational cannabis/marijuana product. Please be advised that use and possession of such products are prohibited under federal law. Medical cannabis/marijuana products and recreational cannabis/marijuana products may be legal in some states and although federal enforcement may not be applied consistently at the present time, this is subject to change. By participating in this educational program, you agree that the U.S. Pain Foundation shall not be liable to you for any consequences, legal or otherwise for use or possession of such products at any time and in any jurisdiction.