Now in its third year, the organization’s month-long educational campaign will once again bring new information to the chronic pain community through online engagement opportunities and resources. This year’s theme is titled “All Things Complementary,” with a focus on medical cannabis. Complementary treatment options include things like acupuncture, massage, and many other therapies that may be considered unconventional.

“There is so much information from experts and fellow nonprofit organizations that can be shared with our community,” says director of state advocacy and alliance development for U.S. Pain, Shaina Smith, who created the campaign. “This is just one way to magnify the great work that’s happening in the pain spectrum, while also providing facts that people with chronic pain may not be aware of.”

Every day during the month of November, U.S. Pain will provide participants with information about the complex disease of chronic pain through its social media channels. In addition, free webinars, Twitter chats, and other virtual events will be taking place.

This year, to honor therapy options that many have found essential in managing their invisible illness, Smith notes that the spotlight will shine on therapies once seen as taboo.

“It’s important that we, as a chronic pain community, embrace the reality that there is no one-size-fits-all solution to managing our conditions and show our willingness to learn about options which many have found helpful along their pain journey,” Smith adds. “This campaign is a judgement-free zone that will openly discuss complementary therapy options available to pain warriors and aims to take steps to normalizing medical cannabis in the pain space.”